Milan, February 23 Furla unveils “Italian Moments”: the new Spring Summer 2024 Campaign. Shot by the American photographer Sean Thomas, the imagery features Italian actresses Gala Giraca, notable for her role in the TV Series “My brilliant Friend” and the Ludovica Martino, known for her part in the teen drama “Skam Italia”. Together, they portray the Furla women who carve a peaceful space in a fast-paced life, discovering an equilibrium in the pleasant state of just being.
Furla’s journey continues. In the name of beauty.
A tribute to the natural landscapes of Italy, in its colors and fragrances, rediscovering once again expertly handcrafted workmanship. Soft shapes alternate with geometric silhouettes and innovative structures in perfect harmony.
New color combinations inspired by nature, such as almond brown, nectar yellow, sage and ivy greens, corolla pink, and warm wheat beige, are interspersed with classic shades of black, white, and Mediterranean blue. A continuous search that is also evident in the materials, from velvety Italian-made leather to woven striped raffia, culminating in artisanal weaves; an excellence that tells the story of Italian craftsmanship.
Naturalness as a synonym for elegant practicality, explored in new profiles destined to announce the new Furla’s direction, in terms of style. The models that burst into the new spring collection, such as the raffia bucket bag Furla Giove and the soft woven volumes of Furla Gerla, are available in modern sizes and lines.
When it comes to traveling, pouches and beauty cases are adorned with floral prints, while the oversized octagonal-shaped glasses become a versatile accessory.
COLLECTION HIGHLIGHT
Furla Gerla
The “gerla” (derived from the Latin verb gerĕre, meaning “to carry”) was originally an ancient woven basket, an example of traditional craftsmanship. It serves as inspiration for the new Furla Gerla line: Boston bags and shoulder bags in various sizes, where soft strips of leather knot and intertwine thanks to the artisanal technique’s excellence in this craft. An homage to ancient traditions in soft hues like sage, white, date, or corolla.
Furla Giove
An enduring symbol of summer style, with a nod to the 1970s, the bucket bag stands out among the most beloved accessories for the warm season. Ideal in the countryside as well as in the city, the Furla Giove bucket bag, with its round and structured shape, combines design and simplicity. Crafted from bold-colored leather such as vitamin orange and mineral green, it also comes in a brand-new and fresh two-tone striped raffia variant with an extendable leather handle.
Furla Flow
Following the flow of style has never been easier. The contemporary class of Furla Flow returns in its functionality, perfectly adaptable to the body’s lines with a “made-to-measure” effect. From the renowned shoulder lines with the Arch logo, offered in soft calf leather, to practical backpacks ideal for metropolitan journeys.
Unica Furla
With sculptural and minimalist charm, Unica Furla once again interprets a historic archival creation in the largest tote model or as a crossbody for the city. Crafted from fine calf leather, it is available in shades such as ivy captivating green gradients in cactus gray, or romantic cameo coral. Ideal for travel to keep everything at hand, it also comes in the more tapered mini line in black leather.
Furla Club
Linear, geometric, and timeless, Furla Club’s iconic saddle bag line returns in shoulder bags, mini crossbody bags with a metal chain, and hobo models. Its unmistakable rounded shape with a snap closure, where the interplay of smooth leather and textured leather is adorned with shades like cinnamon, nectar yellow, or wheat beige.
EDITORIAL CREDIT: FURLA
IMAGE CREDITS: FURLA
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