Furla Names Karry Wang as New Brand Spokesperson
“Out of the blue, Win in orchid” —- Lunar New Year 2024 Special Capsule – Candy.
January 12, 2024 – Furla is thrilled to name the Chinese young actor and singer idol Karry Wang as the new brand spokesperson. This announcement kicks off the beginning of a journey that will bring several upcoming projects with him. Wang’s first appearance will be in the campaign of the new Lunar New Year 2024 Special Capsule “Out of blue, Win in Orchid”. The imagery draws inspiration from the theme of orchids with Chinese characteristics and applies the unique colors to the new generation of Furla’s signature Candy Bag.
The campaign is initiated with FURLA’s most impressive and iconic Arch logo. The theme concept of seeing the world through the Arch demonstrates the connection between bags and the colors of Chinese orchids.
FURLA 2024 Lunar New Year Candy Capsule Blue Phalaenopsis Bag
As a young actor and singer of Gen Z, Karry Wang is beloved for his sunny, confident, and positive attitude. In his film works, he meticulously studies roles and vividly shapes characters, growing through the understanding of different roles. He played major leading roles in the movies “FallenBridge” and “Home Coming”.
Karry Wang stated – “I’m so thrilled to join the Furla family, as I identity myself with the brand values and aesthetics. It’s not just about a bag but about self-expression. The brand embodies a sense of originality and colorful soul while always remaining true to its heritage in Italian style and craftsmanship”.
Giorgio Presca, Furla’s Chief Executive Officer, commented – “Furla has always been an inclusive brand; over the years, the younger generation has played an important role in the brand’s success. I strongly believe that the talented Karry Wang will bring freshness with his unique personal spirit to Chinese consumers and not only. His attitude will match perfectly the FURLA’s brand concept of excellent quality, extraordinary creativity, and classic inheritance.”
FURLA 2024 Lunar New Year Candy Capsule
Debuting in 2010, Candy capsule has since become one of FURLA’s best selling collections. To celebrate the Year of the Dragon, FURLA introduces this limited-edition mini Boston bag. The series specially features six colors inspired by Chinese orchids, connecting the entire range of items: the Red Orchid, the Blue Phalaenopsis, the Green Orchid, the Sapphire Orchid, the Peach Orchid, and the Yellow Orchid. The capsule series uses different colors of orchids to convey distinct styles.
FURLA 2024 Lunar New Year Candy Capsule
In terms of the material, the FURLA Candy capsule adheres to a PVC design. Specially designed cartoon dragon-shaped pendants made of metal enamel are available for selection. Drawing inspiration from traditional Chinese colors, the series incorporates these aesthetics into color matching, echoing the diverse color styles of orchids. Six colors are introduced – Red Orchid, Blue Phalaenopsis, Green Orchid, Sapphire Orchid, Peach Orchid, and Yellow Orchid. The combination of a detachable metal chain shoulder strap and double handles allows for easy carrying, whether by hand, on one shoulder, or across the body. Embracing new expectations for the Lunar New Year with a colorful and modern style, it freely expresses happiness and confidence, unlocking a charming posture.
FURLA brand spokesperson Karry Wang interprets the FURLA 2024 Lunar New Year Candy capsule: blue Phalaenopsis bag
In addition, Karry Wang specifically showcased the Blue Phalaenopsis color bag. As a type of orchid, ‘Blue Phalaenopsis’ symbolizes freedom from everywhere, agility, and the freedom for self-exploration. With his charming performance, Karry Wang adds a new chapter to the theme of “Out of the blue, Win in orchid”.
FURLA 2024 Lunar New Year Candy Capsule
See the world through the Arch with the new FURLA brand spokesperson, Karry Wang, and explore the FURLA 2024 Lunar New Year capsule- Candy. It is now officially available at selected FURLA stores in Pavilion KL, KLCC, and Sunway Pyramid. Unlock Karry Wang’s style to gain new inspiration for your New Year’s look and experience the classic Italian aesthetics.
About Furla
Furla is a global fashion accessory brand rooted in Italian style and craftsmanship; it has been synonymous with quality, creativity, inclusivity, and carefree elegance for over 90 years. Founded in Bologna in 1927 by Aldo Furlanetto, the company produces high-quality handbags, shoes, and small leather goods for a wide range of customers, mainly women. With the aim of offering our clients a wider selection of products while still remaining committed to our sustainability efforts and our values, Furla has added several product categories to its core business of leather accessories. Nowadays the brand’s range consists of eyewear, watches, jewelry, fabrics, fragrances and home furniture.
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